A Surge in Interest for Supplements & Vitamins

Hyaluronic acid supplements searches soar more than 38%, according to Spate.

The year-long pandemic has consumers focused on their health and wellness, and they're searching Google to learn more about immunity, natural remedies and ingestible beauty. As a result, supplements and vitamins experienced steady growth in search volume during 2020, according to Spate, a data research company founded by two ex-Googlers who mine data to spot new patterns in consumer behavior. For example, for the 12 months ended November 2020, searches for collagen products rose 11.9% to...

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